Buy V Shaped Pillows Online at the Best Prices from iStyle Mode
Regular pillows are just for sleeping on your back or side. But a V shaped pillow does way more than that. You can use it when you're sitting up to read, chilling while watching TV, working from your bed, holding a baby while feeding them, or putting it between your knees when you sleep. It's basically one pillow that does a bunch of different jobs.
Our V shaped pillows cost starting at £9.99. We have three different kinds you can pick from: a firm bamboo memory foam V pillow, a soft goose feather and down V pillow, and a cheap hollowfibre V pillow that also works as a maternity and nursing pillow. All together, they have 163 customer reviews, and when we checked, every single one was either four or five stars. Not sure which V shaped pillow is right for you? Keep reading below to find out more.
What Is a V Shaped Pillow?
A V-shaped pillow (also known as a vee pillow, V shape support pillow, or V shaped cushion) is a long pillow that's folded into a V shape. The point of the V goes behind your lower back or sits under your neck. The two arms stretch forward to hold your sides, shoulders, or arms in place.
This shape keeps you sitting up straight without needing three regular pillows that always seem to slip down. It's not the same as a travel neck pillow, which people sometimes call a "v neck pillow." A V pillow is much bigger and made for use on beds, couches, and chairs.
What Are V Shaped Pillows Used For?
Sitting up in bed. The most popular use by far. Put the point of the V against the headboard and lean back into it.
Reading, TV and working from bed. The arms support your elbows, and you can rest a book or tablet on them.
Side sleeping. Side sleepers can tuck a V pillow between their knees to keep the hips level, or hug it to support the top arm.
Pregnancy and nursing. Many people use one behind the back while pregnant, or to rest a baby while feeding.
Neck and shoulder support. Wrapped around the back of your neck, it can make sitting up for a long time more comfortable. Some people reach for an orthopaedic-style V pillow when they have a stiff neck.
V Shaped Pillows at iStyle Mode
Bamboo Memory Foam V Shape Pillow
The Bamboo Memory Foam V Shape Pillow is a great option for those who prefer a firm, supportive pillow that holds its shape. Measuring 70 x 35cm and priced from £21.49, it offers a supportive feel for those who value structure and stability.
Goose Feather & Down V Shape Pillow
For a softer, plumper feel, the Goose Feather & Down V Shape Pillow combines 85% goose feather with 15% down. Its lightweight, mouldable filling provides a cosy feel, making it a suitable choice for those who prefer a softer pillow. Measuring 75 x 40 + 35cm, it starts at £17.49.
V Shape Maternity & Support Pillow
The V Shape Maternity & Support Pillow features a 100% hollowfibre filling for a firm, generously filled feel. Measuring 70 x 35cm, it is an affordable choice for pregnancy support and everyday comfort, with prices starting at just £9.99.
Bamboo Memory Foam V Shape Pillow
If you're looking for the best pillow that gives you lots of support, this is where you should start. It's shaped like a V and made with memory foam, so it's a V-shaped memory foam pillow that comes with a soft bamboo cover. The cover lets air flow through it, which helps keep your temperature comfortable, even though foam can trap some heat. You can take the cover off because it has a zipper, and you can wash it in the machine and dry it in the dryer. The product description says it won't cause allergies, stops bacteria from growing, and keeps dust mites away.
It has 87 reviews from customers. People keep saying the same thing: it's firm, thick, and pretty heavy, and most people really like that. One person said it took a few days to get comfortable with, but they were happy they didn't give up. A memory foam V pillow feels really different from a feather pillow, so you should try it out for a while before you decide.
Goose Feather & Down V Shape Pillow
Do you like pillows that feel really soft and squishy? This pillow has 85% goose feather and 15% down stuffed inside a 100% cotton cover with 233 thread count. It feels like you're sinking into it, but it still gives you good support. You can buy just one pillow or get a pair, and you can throw it in the washing machine.
It has 48 reviews, and lots of people say it's super comfy and worth the money. One person mentioned that a few feathers poked through the cover, which can happen with any feather pillow. We'll tell you more about that below.
V Shape Maternity & Support Pillow
This is the cheapest choice, and it works great for lots of things. Inside, it has 100% hollow fiber stuffing and the outside is made from a tough mix of polyester and cotton. It's a hard, supportive pillow that's really full and you can throw it in the washing machine at 40°C. You can get it by itself, or you can buy it with a pillowcase, and you can pick packs with one, two, or four pillows.
It's listed for pregnancy and nursing as well as everyday use, and has 28 reviews. If you're mainly interested in pregnancy, take a look at our Pregnancy Pillows too.
Memory Foam vs Feather vs Hollowfibre: Which V Pillow?
Memory Foam V Pillows
Memory foam V pillows provide firm support and hold their shape well, making them a suitable choice for those who prefer maximum support. They tend to be heavier than other options, while a breathable cover can help improve airflow and comfort. For everyday care, the cover should be washed according to its care instructions.
Goose Feather and Down V Pillows
If you prefer a softer, cosier feel, goose feather and down V pillows are worth considering. They are lightweight, breathable and naturally mouldable, allowing you to adjust the pillow to your preferred position. They also offer a soft, plump feel, and some options are machine washable, depending on the manufacturer's care instructions.
Hollowfibre V Pillows
Hollowfibre V pillows offer a lightweight, springy feel with firm support. They are generally a budget-friendly option and work well for pregnancy support and everyday use. They also tend to feel fairly cool and are typically machine washable at 40°C, provided the care label confirms this is suitable.
None of these is "better". They suit different people. If you like the feel of a feather pillow, go goose. If you prefer a firm memory foam pillow, go bamboo. If you want something simple and inexpensive, the hollowfibre one is hard to fault.
How to Choose the Best V Shaped Pillow
There's no single best V pillow, only the best one for how you'll use it. A short checklist:
- Firmness. Do you want to be held firmly upright, or cushioned? Memory foam and hollowfibre feel firm here. Goose feather is softer.
- Filling. Foam holds its shape. Feather moulds to you. Hollowfibre is light and easy care.
- Size. Check measurements against your bed. These pillows are 70 to 75cm long.
- Cover. A removable, washable cover makes life much easier.
- Allergies. If feather is a problem, choose memory foam or hollowfibre.
- Budget. Prices run from £9.99 to £21.49.
How to Use a V Shaped Pillow
To sit up: put the point of the V against the headboard or sofa back. Rest your back and shoulders against it, with the arms either side of you.
To sleep on your side: slip it between your knees. Keep the arms folded toward your body so it stays put.
To read or watch TV: lean back into the V and rest your arms or a book on the arms. Adjust the shape until it feels right.
Around your neck: wrap it round the back of your neck so the arms rest on your shoulders.
For nursing: place it behind your back to sit up straighter, or across your lap to support your arms.
V Shaped Pillows for Neck and Shoulder Support
A lot of people look for a V shaped pillow because they have neck and shoulder pain, or just general neck pain. You can understand why they do this. When a pillow keeps you sitting up straight and fills in the space behind your neck, it makes it feel better when you're in bed for a long time. The arms on the pillow also give your shoulders a place to lean on.
But here's the honest truth. A pillow is just something that makes you more comfortable, not something that actually fixes your problem. If your neck, shoulder, or back hurts all the time, or if you feel numbness or tingling, you should talk to your doctor or a physical therapist. A good pillow can help make your everyday life feel better, but you should use it along with what your doctor tells you to do.
You might also see people online suggesting a V shaped pillow for tailbone pain. But these pillows aren't really made for that purpose. They can help you sit up straight with your lower back getting support, but if your tailbone is what hurts, you should ask a doctor or nurse what kind of cushion you really need for sitting.
V Shaped Pillows for Pregnancy and Nursing
When you're pregnant, it can be really tough to find a comfy position. A V pillow works great because you can put it behind your back to help you sit up better. If you're lying on your side, you can stick it between your knees so it supports your hips. Once your baby is born, the pillow is still useful—it can help you sit up straight when you're feeding your baby.
Just remember that a V pillow gives you help in specific spots, but it's not the same as a long pregnancy pillow that wraps around your whole body. If you're still feeling uncomfortable or worried about anything, talk to your midwife or doctor. They can give you good advice.
What to Expect From a New V Shaped Pillow
It may feel firm. Memory foam and hollowfibre V pillows are built to be supportive. Give it a few days.
It can be heavy. Foam is dense. That's part of what keeps it steady.
Feather quills. The feather version has a feather-proof cover, but any feather pillow can occasionally let a quill through. If one appears, gently pull it out or push it back in.
A faint smell. New foam and new feather can both have a mild smell. Air the pillow in a ventilated room for a day or two.
Adjust the height. With a feather or hollowfibre pillow, plump and reshape it until the angle feels right.
Caring for Your V Shaped Pillow
Covers. The bamboo cover on our memory foam V pillow is removable and machine washable. Check the label.
Feather and hollowfibre. Both are listed as machine washable. Use a large-capacity machine, dry thoroughly and never put a damp pillow away.
Foam. Don't put solid memory foam in the washing machine or tumble dryer. Spot clean it and air it.
Pillowcases and protectors. A standard pillowcase won't fit a V shape, and neither will a regular protector. Look for a V shaped pillow protector or pillowcase, or buy our hollowfibre V pillow with a case included.
Airing. A little time in fresh air on a dry day keeps any pillow fresher.
Why Buy V Shaped Pillows from iStyle Mode
Want to find a V shaped pillow in the UK? iStyle Mode has been running as a family business since 2012. We sell our products directly to you, which means we can keep our prices really good. If you order before 2pm GMT, we usually send it out the same day. We also give free shipping on some items to anywhere on the UK mainland. If you buy something at regular price, you can send it back within 30 days if you want to. Our customers really like us - we get an average rating of 4.80 out of 5 stars across our whole store. If you're a new customer, you can use the code STYLE10 to get 10% off when you buy something for the first time.
Not sure whether you need a V shape at all? Our Wedge Pillows are another way to sit up in bed, and our main Pillows page covers every shape.
